sustainability

3 statements across 2 episodes · 1 bullish · 2 bearish · 3 people on the record · first statement Oct 7, 2023 by Ananth Narayanan · across every show →

Everything said about sustainability, oldest first

Oct 7, 2023 bearish
Insight
Narayanan: Consumers will almost never pay a price premium for sustainable products
“Will somebody pay premium for it because it costs more to get to be sustainable? The answer is almost always no. If the answer to that is no, there's no economic model. So I think should one do it and be responsible? The answer is yes. Is it a selling factor f…”
Ananth Narayanan Oct 7, 2023 ▶ 2:09:41 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Sep 20, 2025 bearish
Prediction Not checkable as stated
Kamath: Elite shift away from sustainability will trickle down to consumers
“But for sustainability, I think the thought leaders of the world today are moving away from sustainability. And hence, I think it'll trickle down, permeate down to the consumer as well.”
Nikhil Kamath Sep 20, 2025 ▶ 1:50:28 Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India’s Beauty & Skincare Revolution? | Ep. 25 · Nikhil Kamath
Sep 20, 2025 bullish
Prediction Not checkable as stated
Deshpande: Sustainability will differentiate brands for young Indian consumers
“India for sure, young consumers, urban, young, affluent consumers will care. It'll be a differentiator.”
Shantanu Deshpande Sep 20, 2025 ▶ 1:51:06 Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India’s Beauty & Skincare Revolution? | Ep. 25 · Nikhil Kamath
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