The Foundery

“You would have lost 40%, 50%, 60% of your company raising money, losing a little bit of that money, failing a little bit on that whole thought process, and anyway be at about 25%, in my view, to get to that same place.”

“No, no businesses start with brand first. Nobody. We strongly believe it is brand design and consumer first. Consumer brand and design first.”

“Ronnie believes in constraint, and I believe in abundance. And I believe abundance can create something, because, and I think most of the Indians believe constraint only can build something. So it's a interesting theory, and I believe both theories are right. …”

“I'm trying this creation method in other areas. It just doesn't work. This has been a rare thing where nobody has said us no to be a part of this. Everybody has contributed in some manner.”

“Plus I think we are spending, if I'm not wrong, we are spending one crore on every person in this program.”

“We've got more women entrepreneurs than men entrepreneurs here.”

“I've created a 120 plus businesses, and I don't think so, there is anything like Foundry, which has gone right from conceptualization, or it's not changed form, anything significant from the day we started to this day.”

“The initial commitment was four, four, five crores each, four crores each to all 20 of those companies and 90 days to live in a house here in Alibaag along with people who kind of know everything about consumer businesses.”