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FMCG marketing

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 7, 2023 by Kishore Biyani · across every show →

Everything said about FMCG marketing, oldest first

Oct 7, 2023
Insight
Biyani: FMCG marketing aims to transition consumers to higher per-kilo formats
“Every marketer's dream is to increase the per kilo or per liter price of everything. From soap to, what do you call, liquid, is an increase of price and upgrading of customers.”
Kishore Biyani Oct 7, 2023 ▶ 29:46 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
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