brand
also referred to as: brands
2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Oct 7, 2023 by Kishore Biyani · across every show →
Everything said about brand, oldest first
Oct 7, 2023 positive
Biyani: Brand equity means sustainably commanding a price premium over commodity costs
“Brand means you are getting, instead of a commodity of X rupees a kilo, you are getting X plus, you're getting a multiple. That's what the brand is all about. And you have to position the brand in a way that you can keep on getting that premium until when you …”