Amazon

includes Amazon Alexa, Amazon Launchpad, Amazon Web Services, Amazon Vine, Amazon India, Amazon Prime, Amazon Mechanical Turk, Amazon S3

12 statements across 6 episodes · 5 bullish · 3 bearish · 8 people on the record · first statement May 7, 2023 by Vidit Aatrey · said 124 times in 27 episodes since 2023 · across every show →

Mentions by year, the whole family

brought up most by Nikhil Kamath (28), Ananth Narayanan (25), Ghazal Alagh (10), Tanmay Bhat (6), Umang Bedi (5), Raj Shamani (5), Varun Mayya (4), Ted Sarandos (4)

tap a year for its mentions
004048082023202420252026episodesmentions
0482023202420252026episodes it came up in
00541082023202420252026episodesmentions per episode
2026 11 mentions in 8 episodes 1 per episode
2025 27 mentions in 8 episodes 3 per episode
2024 16 mentions in 3 episodes 5 per episode
2023 70 mentions in 8 episodes 9 per episode

every mention, scene by scene, with the transcript →

Everything said about Amazon, oldest first

May 7, 2023 neutral
Insight
Aatrey: Amazon's core value proposition is speed and convenience over everything else
“Amazon is like convenience. So I want to stand for convenience, right? So they will make sure that everything that you order, you always feel like it comes faster here. As compared to anyone else.”
Vidit Aatrey May 7, 2023 ▶ 1:19:35 Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
May 7, 2023 bearish
Opinion
Kumar: The Indian consumer segment prioritizing convenience over price is very narrow
“I think Amazon has a, like he is saying that convenience, but that audience in a bucket, even in bucket A is very narrow.”
Sujeet Kumar May 7, 2023 ▶ 1:21:33 Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
Oct 7, 2023 neutral
Insight
Ananth Narayanan: Amazon is search-led while Myntra and Ajio are visibility-led
“There are two types of platforms. One is you go search for something and you get to a product. The other is you go browse for something and you get inspired to a product. So that's visibility-led. The other is search-led. Amazon is search-led. Myntra and AGO a…”
Ananth Narayanan Oct 7, 2023 ▶ 1:47:17 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 negative
Disclosure
Shamani: Misclassifying disinfectant sprays on Amazon under luxury GST wiped out profits
“I made a major mistake when first time I started selling on Amazon. Just the tax. I chose luxury good instead of essential. I was selling disinfectant sprays. And I chose luxury goods. And that costed me 22%. What is that, GST? GST. And that was 22%... But the…”
Raj Shamani Oct 7, 2023 ▶ 3:19:11 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 positive
Insight
Raj Shamani: Content creators should target B2B over D2C brand sponsorships
“Reach out to B to B brands more than D to C brands. And I'll tell you why, right? Because platforms when you say B to B. B to B is like, let's say Amazon or Adobe or Google or Meta, WhatsApp, right? They pay you way longer.”
Raj Shamani Oct 7, 2023 ▶ 40:46 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 positive
Insight
Narayanan: Launch new products where high marketplace search volumes yield no results
“And that's a very good way to sort of figure out where are the null sets. So what people look for is where are people searching and not finding anything? And that's what you start launching, right?”
Ananth Narayanan Oct 7, 2023 ▶ 32:17 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 positive
Insight
Ananth Narayanan: Securing initial 100 reviews is critical for Amazon ranking
“Amazon values consumer reviews and ratings. Yeah. So getting the first hundred reviews and ratings, right. Through customers, through friends, through family, or legitimately, there's an Amazon wine program that you can do. All of that actually matters the mos…”
Ananth Narayanan Oct 7, 2023 ▶ 1:40:05 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023
Insight
Narayanan: Performance-driven sales must drop to 30% beyond 100 crores revenue
“That percent from 20 to a hundred, maybe call it fifty-fifty performance and organic. Hundred plus that performance based sales should come down to 30%. Because if it doesn't, 30, 40%, it doesn't, it just, the cost of it keeps going up and up and up and up and…”
Ananth Narayanan Oct 7, 2023 ▶ 1:52:22 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Dec 10, 2023
Disclosure
Maini: Sun Mobility has over 15,000 vehicles in its Mobility-as-a-Service fleet
“So today we maybe have only on mobility service, we have a little over 15,000 vehicles with fleet providers who in turn are using them to deliver to Amazons and Flipkarts and everyone else, right? We also have infrastructure at Amazon sites.”
Chetan Maini Dec 10, 2023 ▶ 1:27:22 Ep# 14 | WTF is Happening with EV? Nikhil ft. Founders of Reva, Ather, Blusmart, and Ossus · Nikhil Kamath
Mar 6, 2024 positive
Insight
Alagh: New D2C brands should launch on trusted platforms like Amazon
“What we also realized was that for a new brand, purchasing from directly from the website takes some time for them to have trust on the product or the brand. And hence platforms which have Which these guys already trust, which were like Amazon, flip card, etc.…”
Ghazal Alagh Mar 6, 2024 ▶ 1:04:26 WTF Ep# 16 | What character "flaws" make the best entrepreneurs? Nikhil ft.Ritesh, Ghazal and Manish · Nikhil Kamath
Apr 21, 2024 negative
Opinion
Kim: Indian parents favor traditional tech giants over gaming companies
“I think the other thing is more of a cultural issue that I have discovered over the past few years that I've been here in India, which is that gaming, at least, and you guys please disagree with me, but in my experience, it seems like gaming is not looked upon…”
Joseph Kim Apr 21, 2024 ▶ 33:48 Ep# 17 | WTF is Gaming in India? | Career, Investment, Entrepreneurship · Nikhil Kamath
Apr 26, 2025 positive
What-if
Sharma: Alibaba and Baidu Wouldn't Exist Without China's Protectionism
“So if it was like what we're discussing that, yes, sitting across the table. Okay. If you do this, I do this, then all this, then Google would have been there probably, or Amazon would have been there. I don't think so whether they will be having an Alibaba or…”
Rahul Sharma Apr 26, 2025 ▶ 20:03 Ep #23 | WTF are Consumer Electronics? | Nikhil ft. Carl Pei, Rahul Sharma & Amit Khatri · Nikhil Kamath
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