The Ledger

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Insight
Sullivan: Bootstrapping longer builds stronger, more investable companies
“The longer you can go bootstrapping, you know, the, you build, the more you build that you own. And so a lot of times bootstrapping can be a secret weapon and can have incredible advantages. And I think build stronger, more investable companies in the longterm…”
Breen Sullivan Feb 11, 2025 ▶ 6:29 98% of Founders Miss the Lever That Gets Them First Checks
Insight
Sullivan: Startup advisory board experience helps advisors win promotions and raises
“Those advisors are getting value because those advisors get to go out in the world in their careers. They have for-profit board experience. It helps them. Get promoted, negotiate for a raise, have access to bigger opportunities.”
Breen Sullivan Feb 11, 2025 ▶ 13:01 98% of Founders Miss the Lever That Gets Them First Checks
Insight
Sullivan: Founders should grant short-term vesting advisory equity to reach funding milestones
“These people, you're going to give them a teeny, teeny, little, teeny sliver of equity that's going to vest month over month for a short period of time, and these people are going to achieve these really important milestones for your company so that you can ge…”
Breen Sullivan Feb 11, 2025 ▶ 14:59 98% of Founders Miss the Lever That Gets Them First Checks
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