Agobin: Trilogy starting with business fiction is an effective publishing strategy
Todd Agobin · Poor People Add, Rich People Multiply - Billionaires Do Neither · Sep 26, 2025 · at 27:18
Todd Agobin discusses his multi-book publishing roadmap with host Sean Weisbrot, explaining how sequential business books build audience engagement.
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“You launch business fiction first, which is not very common, but is extremely, Effective. So you launch business fiction first to illustrate the model. Then you launch a nonfiction book second to explain all of it in greater detail. And then you launch a contrarian book third, a lead contrarian leadership book, which are really popular. To show how to implement the idea.”
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