King: I passed on a $1M-per-month brand after finding founder diligence red flags
Ed King · Rich People Are the Best Evangelists in the World - Here Is Why · Apr 1, 2025 · at 21:27
Ed King, Chief Strategy Officer at Startups.com, discusses passing on an e-commerce investment despite liking its branding and traction.
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“And I was very interested in working with him, helping him, raising for him, investing directly. But then I got into his finances and he was transparent with what's going on in his life. I said, I can't touch this with a 10 foot pole, right?”
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