Dennis Lennard, CEO of Creative Navy, explains why large corporate product teams struggle to self-correct flawed product directions without external advisors.
“It's also very common to see corporations or large teams who fall into the group thing trap because they're in large organizations. There is a lot of culture around not upsetting people and being nice to each other, which is of course great in terms of getting on with everyone. But you can easily degenerate into group thing. And there it's very difficult to convince people to demonstrate to them that the way they're trying to build something is not right, because there are a lot of defensive mechanisms that that's very important. I mean, we have an advantage because we are an independent advisor, but anyone who would try to do that from inside the team would be shut down immediately.”
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Insight
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