Myers: Regional Franchise Partners Receive 50% Franchise Fee and 3% Royalties
Lyle Myers · Imitate Before You Innovate: The Phrase Behind a 950-Store Empire · Jun 25, 2024 · at 22:19
Franchise developer Lyle Myers explains the unit economics and incentive structure of his regional developer scaling model.
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“And that's the regional developer model where we go out and find partners. And those folks are invested in all of the licenses in their region. And when we get those sold in their region, they too advertise. They get half the franchise fee and three percent of the royalties for all of their franchisees.”
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