Ustinov: Future Knowledge Work Will Center on Unified Context Over Apps
Seva Ustinov · He Manages $100M in Ad Spend With a Trick Nobody Tried Yet · Nov 18, 2025 · at 37:24
Seva Ustinov explains his framework for managing business workflows by integrating files, rules, and AI agents in code-editor-style environments.
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“And I strongly believe that in the future, most of the work with any kind of systems will look like this. Of course it wouldn't be a cursor. It would be like something nicer in terms of interface and everything. But the process of building up your context, bringing everything in one place updating rules and making your personal and your company agents more and more knowledgeable and smart. And following your personal routines. Like this is like the future of work, similar to how we, all of us learned to use spreadsheets and docs and PowerPoint, and then to Google and then chat GPT. This is how knowledge work will look like in one way or another.”
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