Rizzoli: Vibe Coding Tools Enable 10x More Software Products and Demand
Alberto Rizzoli · Europe Is Half as Likely to Adopt AI. Here Is What That Costs Them · Jul 29, 2025 · at 7:04
Alberto Rizzoli, CEO of V7 Labs, argues that generative AI expands demand for software and digital interfaces rather than causing mass developer unemployment.
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“What ended up happening is people are creating 10 times more websites, more products on vibe coding apps like Lovable or VZero. Everyone is able to enhance their non-digital business with a digital interface that has AI enabled to it. So we're really pushing also this, the supply side and seeing that there's still a lot more demand than we expected for all of these things that we're currently doing manually.”
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More from Alberto Rizzoli
Rizzoli: Europe Adopts AI at Half the Rate of the US
“In Europe, we see about half the adoption rate. So for the same amount of revenue generated, European businesses are half as likely to make a purchase and to adopt.”
Rizzoli: External AI consulting firms merely replace inefficiency with inefficiency
“Whatever to come in recommend is not to hire an external firm that will effectively replace inefficiency with inefficiency. But rather to adopt software, and then to start considering hiring people that are AI enabled already.”
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“Everything that gets done with AI has 10 times less cost and a hundred times more speed of execution, and so that brings some advantages.”
Rizzoli: Build Internal AI Proofs of Concept Over Costly Consulting
“And rather than spending millions of dollars in consulting to be told what AI will bring to your business, I always recommend people to just build a proof of concept of something.”
Rizzoli: AI-Enabled QA Testers Managing Agents Are Highly Valued
“I can be an AI enabled QA tester, and I can have five agents that I configure and maintain over time that are continuously testing this software. And that person on the job market is extremely valuable and extremely in demand.”
Rizzoli: AI agents cannot yet autonomously purchase items without explicit preference data
“Unless it knows exactly your preferences of location, hotel, appearance, vibes, et cetera, it's really hard. And we're not quite there yet in which you can just tell an agent, hey, Go buy me some shampoo because I've run out, and he knows exactly what you've b…”