Putra: Almost All Successful Modern E-Commerce Brands Are Omnichannel
Matt Putra · Profitability Is Not a Math Problem, It Is a Human Problem · Feb 3, 2026 · at 1:04
Matt Putra, founder of fractional CFO firm EightX, clarifies the blurring boundary between direct-to-consumer e-commerce and physical retail CPG brands.
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“Most of the time, at least at this point, anybody that's succeeding is typically doing CPG sales anyway. But CPG strictly would be, you know, consumer packaged goods through retail, like in-store environment, and then they would say e-com is the other side of that, but most people are omni now.”
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