Diamond: Founders Rely on Tactical Fixes Instead of Diagnosing Root Causes
Michelle Diamond · The Secret Behind Taking 64 Companies Across 34 Industries to the Next Level · Dec 28, 2020 · at 13:56
Michelle Diamond, founder and CEO of Elevate Diamond Strategy, discusses how businesses react inappropriately when growth metrics begin to decelerate.
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“And again, a lot of times companies and founders and, you know, CEOs try to scramble. They're like, okay, wait, what's going on? Maybe we need to put more people on this. Maybe we need to do more marketing or more SEO or bring on some of your web design and all these other things that are tactical. And sometimes that works in the short term. Sometimes it doesn't work well, but sometimes it does work. But what you want to do longer term is you want to get to the root cause of the problem.”
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