“And we paid about a euro a kilo in air freight costs, which pre-COVID was pretty good. At the peak of COVID, that went up to 10 euros a kilo. That was no longer commercially viable.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Samuel Fish
Insight
Fish: Producing goods exactly where they are sold ensures business success
“Whenever possible, Manufacture your product. Produce your product where you sell it. And if you can follow that principle, you will never go wrong.”
Samuel FishJul 21, 2025▶ 0:47Manufacture Where You Sell: Why It Took Him 5 Years to Listen
Disclosure
Giving a failing overseas supplier blank checks prevented an immediate collapse
“There was an interim period there where it was cheaper for me to take a big financial risk by giving them a blank check, effectively, rather than rolling the dice and them potentially collapsing, and then I don't have A supplier. Until I could bring my own fac…”
Samuel FishJul 21, 2025▶ 10:30Manufacture Where You Sell: Why It Took Him 5 Years to Listen
What-if
Staying in Eastern Europe would have severely exposed Fish's business to tariffs
“If we were still manufacturing in Eastern Europe, we'd be getting murdered on tariffs right now, and the volatility of tariffs, and how that changes almost on a daily basis.”
Samuel FishJul 21, 2025▶ 14:57Manufacture Where You Sell: Why It Took Him 5 Years to Listen
Insight
Currency volatility forces margin cushions that erode overseas manufacturing savings
“Because you have to factor in at some level Those currency fluctuate, those exchange rate fluctuations that are going to affect your bottom line. At times they're going to help, at times they're going to hurt, but either way, you've got to build in some cushio…”
Samuel FishJul 21, 2025▶ 17:56Manufacture Where You Sell: Why It Took Him 5 Years to Listen
AssertionContradicted
Fish: European-style security doors and windows were never made in the US
“These types of doors and windows that we make have never been made in the U.S.”
Samuel FishJul 21, 2025▶ 22:32Manufacture Where You Sell: Why It Took Him 5 Years to Listen
AssertionNot checkable as stated
Fish withdrew ATM cash in Eastern Europe to pay factory sub-suppliers
“On, on one trip over there, I had to go around with my engineer, and with another guy, and we went to all the suppliers, and I paid them cash. I was running to an ATM taking out cash to pay these suppliers in Eastern Europe. So that we could bring back the mat…”
Samuel FishJul 21, 2025▶ 11:27Manufacture Where You Sell: Why It Took Him 5 Years to Listen
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