Government contracting strategist Caruana D describes scaling her contracting business after winning her initial government deals.
Insight
Caruana D: Hiring multiplies a company's bottom line instead of decreasing it
“I learned that you have to start investing in teams to leverage your time and to become more productive, Which will help your company to actually grow. But most people fear that if you hire someone, it's going to take away from your bottom line, but literally …”
Opinion
Caruana D: Marketing Agencies Overpromise and Create More Work for Founders
“I know, like, tens of thousands of thousands of dollars, like, later, I'm like, these people, you know, these agencies lying. Like, they're good at marketing tactics, like, they make you believe that they're really gonna deliver, but at the end of the day, it …”
Disclosure
Caruana D: A $55,000 Coaching Investment Generated a Multiple Six-Figure Day
“The greatest investment was on a coach, and it was probably about 55,000 dollars, but this coach actually had the knowledge that I needed to break into. And literally by learning the concepts that he had to teach me, I actually made had a multiple six figure d…”
Insight
Caruana D: Marketing that alleviates pain converts better than promising pleasure
“Lead people away from their pain. If you lead people away from their pain then they're more inclined.”
Assertion Supported
Caruana D: Government Must Spend Trillions With Small Businesses
“The government contracting space. Which allows for small business owners, everyday people, just like myself, to be able to participate in a multi-trillion dollar spend, where the government is actually obligated to spend these monies with small business owners…”
Insight
Caruana D: Selling to friends and family is the hardest way to build a business
“If you're trying to sell to your friends and family, that's the hardest way to build a business. Like you really have to reach out to people who actually want the stuff that you need.”