Latour: Entrepreneurial objections to delegation and remote work are rooted in fear
Renee Latour · Why Done Is Better Than Perfect Has Nothing to Do With Productivity · Dec 17, 2022 · at 4:22
Renee Latour, operations coach and founder of Ticket to Freedom, explains to host Sean Weisbrot the primary psychological barrier preventing entrepreneurs from building location-independent businesses.
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“The biggest thing is fear. I'm sure you know all about this. A lot of times our decision making is rooted in fear, and they might not say that like, hey, I'm really scared, but what they're telling me is, You know, if I let someone in my business and they make a mistake, you know, that's going to be really costly. I really can't afford to lose a client or, you know, if I'm traveling, you know, in a different time zone, I'm in Asia and there's like this crazy 16 hour difference. What if my client can't reach me right away? And are they going to, you know, are they going to fire me as you know, whatever it is with their consultant or coach or whatever. So those fears keep people from, Realigning and redesigning their business to be what they want it to be and fit into the lifestyle they want. And so instead that fear dictates how they run their business and they feel like that is the only way to run your business.”
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