Renoui: Product-level localization is key to winning new regional markets
Saleem Renoui · Picking the Hardest Business Model on Earth Has a Backdoor Exit · Apr 29, 2025 · at 9:01
Saleem Renoui, CEO of Sell Abroad, explains how e-commerce brands must adapt their physical products to local cultural norms when entering new markets.
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“A lot of people talk about localization on a website when it comes to language, when it comes to local payments, when it comes to shipping times, but when you truly localize within your product development, that's when you really win entering a new region.”
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