Cohen: Pairing a Corporate Brand with a Strong CEO Brand Multiplies Value
Stacey Ross Cohen · Why 80% of Purchase Decisions Are Built on Emotion, Not Logic · Mar 3, 2021 · at 14:58
Stacey Ross Cohen, CEO of Co-Communications, discusses executive branding and the synergy between personal and corporate brand equity.
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“When you have a business and the business has a good brand, and then you have like a CEO or business owner that Has a really powerful brand. That's when one plus one is equal to three.”
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