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Cohen: A Founder's Core Duty Is Preparing for Worst-Case Scenarios

Oshree Cohen · He Raised His Price 3x and Got More Leads Than the Cheaper Version · Jan 9, 2024 · at 8:34

Fractional CTO Oshree Cohen shares key management lessons learned after losing multiple client contracts during the 2008 financial crash.

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“Your boss, your job as a boss, as a founder is to keep the lights on. Right. And always see the worst of what might happen. Right. Predict what the worst part will be.”

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