Staus: Startups optimize analytics for cash flow survival, Fortune 1000 for EPS
Mark Staus · Founders Only Capture 5% of the Value They Actually Create · Dec 19, 2023 · at 36:13
Proof Analytics AI CEO Mark Staus explains why enterprise CFOs and startup founders seek distinct risk mitigations from predictive modeling software.
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“When I see an entrepreneur want to begin to use our analytics platform to model risk factors and cause and effect and all this kind of stuff, right? It's typically because if they make the wrong choice on something, it can really hammer their cash flow in some really bad ways. And so that's the risk, the main risk that they're seeking to mitigate. If they, if you look at a fortune, 1000 company, that's not the risk that they're seeking to mitigate. They've got enough scale. They've got a large finance and accounting and organization. There are a lot of levers that they can pull to optimize cash flow and all this kind of stuff. What they don't want to do is spend a large amount of money on something that doesn't get them anything at all or very little, or maybe even as just a loser. Where the EPS impact, the profitability impact, the earnings per share impact is huge.”
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