Schneider: App developers monetized cross-app visibility by selling installation data
Brad Schneider · Why Vague Data Searches Produce Vague Results — and Who Profits · Sep 16, 2021 · at 26:23
Nomad Data CEO Brad Schneider explains how developers monetized device-level application data prior to platform restrictions by Apple.
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“Many app companies start to sell that as a data source where they'll report the number of installations for a given app across millions and millions of phones.”
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