Disclosure certainty 4/5 debate potential 1/5

Sayolo builds G-commerce to sell real products as in-game rewards

Shlomi Benatar · The $180B Industry Bigger Than Hollywood Nobody Talks About · Jul 13, 2021 · at 3:57

Shlomi Benatar, VP of Marketing at Sayolo, describes their new gaming commerce product integrating physical e-commerce into mobile games.

0:00 / 0:19exact quote · 19.9s
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“The main thing when we're working on now is a product called G commerce, gaming commerce. It means we have a shop in the game. Let's say you finished a level or you reached a certain amount of points. You get a shop where you can buy real products after you won An achievement of some sort”

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Opinion
Benatar: Violent games reduce real-world aggression by acting as emotional catharsis
“I think the opposite. You can have a lot of aggression in games, but then when you live your life, you have less aggression in you. Because you just took all of it on the game. So gaming is also like small aggressions going out, and then you are way more calm …”
Shlomi Benatar Jul 13, 2021 ▶ 24:05 The $180B Industry Bigger Than Hollywood Nobody Talks About
Prediction Held up
Benatar: Ads will inevitably populate VR and AR worlds
“In game ads are going to be in VR. Eventually they're going to be in AR. Eventually you're going to see ads. All around you physically.”
Shlomi Benatar Jul 13, 2021 ▶ 13:04 The $180B Industry Bigger Than Hollywood Nobody Talks About
Assertion Partly supported
Benatar: Gaming reached $180B pre-COVID, triple Hollywood's annual revenue
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Shlomi Benatar Jul 13, 2021 ▶ 17:07 The $180B Industry Bigger Than Hollywood Nobody Talks About
Assertion Supported
Benatar: There are approximately 2.9 billion gamers worldwide
“It's like 2.9 to be exact.”
Shlomi Benatar Jul 13, 2021 ▶ 12:50 The $180B Industry Bigger Than Hollywood Nobody Talks About
Disclosure
Sayolo embeds native video billboard ads inside mobile games
“What Sayolo does basically is it's native in-game advertisement. It means that we have billboards or objects inside the game itself. On top of those, we have videos of commercials of different brands.”
Shlomi Benatar Jul 13, 2021 ▶ 3:13 The $180B Industry Bigger Than Hollywood Nobody Talks About
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