May: Massive markets forgive mistakes, unlike winner-take-all smaller niches
Rob May · Why the 7th Biggest Player in a Huge Market Beats the Winner in a Small One · Apr 10, 2026 · at 27:06
Entrepreneur Rob May explains why founders should target massive total addressable markets rather than smaller niche categories.
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“The reason you wanna do that is because when you're in a big market, you know, you can make a lot of mistakes and still Come out on head. You could be the seventh biggest player in the industry and still do really well, you know whereas in, in, in, you know, in markets that are hundreds of millions of dollars or maybe a billion dollars, like a lot of times it's like one company takes most of it and everybody else's kind of struggles”
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