Bilkowski: SaaS companies fail to charge premium prices due to baseline anchoring
Dan Bilkowski · Value Lives in the Mind of the Customer, Not in Your Product · Oct 21, 2025 · at 12:49
Pricing consultant Dan Bilkowski discusses why software companies hesitate to introduce 10x higher pricing tiers despite segmented power user demand.
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“Those companies are often anchored to what they have in market today, and very rarely are they willing to even consider, oh, maybe someone would be out there who would pay a hundred bucks per seat, but that's very much what can happen when you start to look at usage and customer value by these different types of segments who get different value out of your product.”
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