The Wisdom Wall

“Like, to celebrate raising money is to celebrate that you took out a loan.”

“With the exception that no business you cared about was ever built that way. Like every business, every, all the top names in the industry are built through word of mouth. And, but no one talks about that because it's not possible to be funded with, with, with capital. And so therefore VCs don't care about word of…”

“Cause I would say like, I think about month, like revenue, obviously in month and month annual growth, but I would say, um, all, everything else is just a vanity metric. Number of users you have, number of customers you have, um, conversion numbers, all those kinds, like those are kind of interesting in, in the…”

“I think the most important decisions are generally not quantified. Um, we're not quantifiable. And so I'd say if you're running your business because you can prove with numbers that your decisions are good, you're going to fail because I mean, someone else out there who's bolder than you, better numbers stinks.”

“Hmm, I would say, uh, stop listening to VCs.”

“Uh, it's like about dominating the space and maintaining an incredibly low price right now for the industry actually helps keep the competition out. And so yes, there will become, there will become a time where that's the most important thing, but it's just not right now.”

“cause if you're gonna differentiate, you can't differentiate through functionality alone. It has to be through acquisition, through business model.”

“predictability is not nearly as important as people make it out to seem, because, like, predictability is always good until suddenly something changes and it's no longer predictable. You're fooling yourself if you think you know the future. I think it's much better to build a business that's sort of protected against…”

“routing around the decision maker has been our entire business model and is why we succeed.”

“everyone else cares about the conferences for lead generation, and we don't, and so we can show up big, much bigger than anyone else, because the ROI of the lead's just not our goal. We're just viewing it, we're viewing the, the value of the conference very different than everyone else, and so we can outspend everyone…”

“I think like most great businesses, you sort of fall into something that everyone else has overlooked because if it weren't overlooked, it wouldn't be a great business. It would just be the thing that everyone else does.”

“literally, initially, we didn't charge, or the number one barrier to adoption was that we didn't charge. Um, because, like, we would think back, you know, years, we'd raise money, we're just a couple of people, we don't spend money on anything, everything just grows. Um, and so, like, why would we start trying to…”