The Ledger
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Particle spent $35K in total to launch its first two Kickstarters
“I think we probably spent like 15 grand to get from idea to launch Kickstarter campaign, and then we probably spent another 20 grand to get from there to the second Kickstarter campaign.”
Particle provides full-stack IoT hardware, connectivity, and cloud infrastructure
“What that means is we give them a cloud platform. Those devices can connect to, we give them the physical hardware that'll actually go into the device. So like a wifi module or a cellular modem. We get, if it's cellular, we give them SIM cards and data plans, …”
Particle models its developer community strategy on Twilio
“Jeff Lawson, the CEO of Twilio is the one I respect quite a bit. A lot of our business, we're sort of following his path and the things that he figured out about how to build a developer community and build a business off of. So I have a ton of respect for him…”