The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 2 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Hedges: SaaS onboarding should deliver value before requiring user customization
“Show them the content. Show them the value as quick as possible. Let them see what the value proposition is, and then Nurture them through drip campaigns and emails and driving them into our Facebook group to then want to go through our help desk article and l…”
Zach Hedges Apr 25, 2021 ▶ 15:03 Copy his Playbook: His First $25k in MRR Came From Affiliates
Insight
Hedges: Facebook ad targeting struggles with niche B2B verticals compared to B2C
“I'm finding that with Facebook, even with some advanced targeting, it's a little difficult because, you know, we're finding that we need to be a little more vertical specific. You know, our app is customized for over 30 verticals, but it's hard to pinpoint ver…”
Zach Hedges Apr 25, 2021 ▶ 10:14 Copy his Playbook: His First $25k in MRR Came From Affiliates
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.