The Ledger
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Better Agency Yields 25 Customers per $10k Spend, Converts 70%
“So on tenk in spend, we'll get about 25 net new customers, so we'll get a bunch of trials, and we convert about 70% of those trials, so that'll equate to about 25 new paying customers.”
Better Agency Cancels Inactive Trial Accounts to Force Re-Engagement
“If they don't engage with our onboarding team, we look at a trial as a, as an opportunity for a paying customer. So we immediately start reaching out and trying to onboard. They don't engage with us and they have no usage. We'll preemptively cancel their accou…”
Shaw: Better Agency excludes upsells and upgrades from affiliate commission payouts
“So what we do is it's on the base application that they bring in, and then we kind of take on charge of upgrading them, and so we don't pay out the upgrades to the affiliates.”
Better Agency targets spending up to $1,500 CAC for 10:1 ratio
“So right now we're willing to spend upwards of 1500 dollars to get all in to get a customer because we can eat We can keep that kind of 10 to one ratio.”
Will Shaw: Better Agency bootstrapped to $1M ARR before raising seed capital
“So we bootstrapped to this point. We are tomorrow actually closing our first round. So we've got to this far bootstrapped. And so we just are closing on our first round tomorrow.”
Shaw: Better Agency is raising $2.1M at a $15M post-money valuation
“So we're going to raise a total of 2.1 million. It's going to be at a fifteen million dollar post.”
Shaw: Better Agency's $2.1M round is split between lead angel and strategics
“We have about 50% from our lead investor, and the other 50% is divided between insurance-specific strategic investors, and then the other half of that would be through strategic other verticalized CRM founders or some people that we know”
Better Agency Gets 70% of Customers Organically, 30% Paid
“Yeah, so about 30% are through our paid strategy and about 70% are coming through either referrals or organic.”
Better Agency pays sales rep $150K-$160K OTE on $500K-$550K quota
“So their on target earnings would be about one, assuming they're going to close about half a 1,000,500 to 550 K they're on target earnings. It's going to be about one 50 to one 60.”