The Ledger
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Non-monetized consumer apps in 2013 needed 10M users to raise
“The simple rule of thumb was that if you wanted to raise more money because you didn't have a revenue model, you needed to at least hit around ten million users at that time to even make some sort of impact or dent to give yourself enough eyeballs to monetize …”
Tim Sae Koo decided not to raise further outside funding
“That's why I've made the cognizant decision and conscious decision to not raise outside funding.”
Tint aims to reach $7.5M in cash revenue in 2017
“The goal is to get to right around seven and a half million in revenue. So last year we got around six. So we're trying to grow that just a little step up.”
Tint generated $6M cash revenue and $5M ARR in 2016
“The cash basis would be about six million. The AR would be right around five million.”
Tint currently generates $5.5M in annual recurring revenue
“So right now, the AR side would be right around like five and a half ish. So that gives you some so I'm saying like five and a half AR five, 5.5 million AR in the right now.”
Tint has been profitable since its inception
“We are profitable. We, we've been profitable ever since the beginning.”
Tint averages 10% profit margins, reaching up to 30%
“10% will be on the average. Sometimes we'll have good months where we go up to maybe 20 or 30% of the revenue.”
Tint averages $50,000 in monthly net profit
“50 grand is really the average. Yeah. And then, like I said, some months we'll go up to a hundred grand with six figures.”
Tint's customer acquisition cost is approximately $2,000
“The customer acquisition costs will probably be anywhere from 2000 probably.”
Tint spends $10,000 to $15,000 monthly on paid advertising
“Paid advertising will probably be around 10 to 15 grand a month right now.”
Tint aims to scale marketing spend to 10% of revenue
“We would like to invest overall marketing spend upwards of like near 10% in the near future of our revenue.”
Tint CEO Tim Sae Koo takes a $100,000 annual salary
“Right now, I still pay myself something modest, but also nothing too great. It's right around a hundred grand a year.”
Tint's founders and team own slightly over 50% of the company
“Collectively, the founders and the team own more than, right, more than, a little bit more than half the company, and then investors will own the other half but then the co-founders and I own majority of that like, majority of that majority.”
Tint charges between $1,000 and $5,000 per month
“The range can be anywhere from a thousand dollars a month to about 3000 dollars or 5000 dollars a month. So 1000 to 5000 a month. So anywhere from 12 to 60 a year.”