The Ledger
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SaaS businesses below $1M ARR sell on net profit, not revenue
“So that will definitely apply where a business is doing over a million ARR, but on smaller businesses we deal with, so our average deal size is around 250,000. For deals at that level, there just isn't the scale, so buyers don't tend to pay a multiple of reven…”
Low owner involvement increases SaaS valuation multiples, says Smale
“So a owner working 40 hours a week, who's a very technical owner who does all the programming themselves. That business is going to be worth Less in terms of multiple than a business where the owner works five hours a week and they're not doing anything techni…”