The Ledger
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Ready When converts over 70% of its users into paying customers
“And out of that more than 70% are paying customers.”
Ready When raised $100K in 2020 and $1M in 2021
“So first year, the first in 2020, we raised close to over a little over a 100,000 to help us build the prototype and carry us through for a few months.
And then later this year sorry, in 2021, we raised close to a million dollars through strategic partners wit…”
Bala predicts competitor Trust & Will will add document storage features
“Trust & Will right now has been focusing on estates, on will, sorry, and trust. As they get bigger into the US, I'm sure they're going to start to build this idea of, you know, document storage and guided journeys.”
Bala says Ready When partners with rather than competes against Willful
“Willful is very focused on the legal sector building wills. They are not in the same space as us. In fact, we're very much you know, partnering in this space where they can actually do the wills. You could store it right on ready when you have it done on a, fr…”
Ready When charges $50 annually, $5 monthly, or $500 for lifetime access
“So right now we charge 50 dollars per year, five dollars per month, or right now we're offering 500 dollars for a lifetime membership.”
Ready When hits 1,000 customers and 1,200 uploaded estate items
“So just about a week ago, we hit actually over a thousand customers which was a fantastic we're getting great feedback, but more importantly, we've had over
had over close to over 1200.
We call them items entered into ready when that can be information or doc…”
Bala: Ready When co-founders did not split equity 50-50
“No, we didn't split it down the middle. Jesse, our partner and the founder, he actually had the idea. So we've been working with him. I've been there since literally day one. I came up with the name and everything.”
Bala: Ready When aims to secure funding by May 2022
“Definitely next year. In 20, 22 around, well, we're going to start the VC tours in January. And then you know, the goal is to have some funding in place by May.”