The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
KnowBe4 expects to generate $50 million in revenue in 2017
“We're gonna do fifty million in this year, 2017.”
Sjouwerman gave hacker Kevin Mitnick 50% equity for his expertise
“Anyway four years ago, I said, listen, I can own A hundred percent of a muffin or I can own 50% of a really big pie. So I got in touch with Kevin and I said, I'll give you half the company in exchange for your 30 years of hacking experience. So we did that.”
KnowBe4 claims a 7x ratio of customer lifetime value to CAC
“If you look at CAC over lifetime value, it is, the ratio is seven.”
KnowBe4 makes $2,000 upfront on day one of every new sale
“The CAC is 2600 bucks, the ASP is 4600 bucks, so we make two grand on every sale right at day one.”
Putin wages asymmetrical cyber warfare due to a low defense budget
“Vladimir Putin is essentially waging a sort of a low-grade
cyber war against the U.S., which is, in his perspective, asymmetrical warfare, because they only have 10% of the defense budget that we do, and so he's harassing U.S., you know, both profits and non-…”
KnowBe4 booked $1M in a single day and $12M in Q1
“March 31st was the best day of my professional career. We did a million bucks that day. We did five mil that month, and we did 12 mil in the quarter.”
Sjouwerman estimates competitor revenues: PhishMe at $50M-$60M, Wombat at $30M-$40M
“Fish Me is in the 50, sixty-ish, and Wombats is 30, forty-ish, but that's guesswork.”
KnowBe4 charges an average of $15 per user per year
“The average user is about 15 dollars per user per year, not per month.”
KnowBe4 bootstrapped for five years before raising an $8M Series A
“No we bootstrapped for the first five years. I basically spent a million bucks building this company. And late, this was December, 2015, we took eight mil in venture capital. Because we wanted basically support and help to go public. Didn't really need the mon…”
Cap table: Elephant owns 24%, Mitnick and Sjouwerman under 30%
“Elephant, our VC, owns 24%. Kevin owns just under 30. I own just under 30. And the rest is owned by You know, early employees.”
KnowBe4's customer acquisition cost is approximately $2,600
“CAC sits at the moment about 2600 bucks.”