The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Steve Chou: Raising online course prices improved the quality of enrolled students
“I started raising it really quickly because early on the quality of students wasn't so good, and I found out by raising the price, the quality got a lot better.”
Steve Chou Aug 18, 2016 ▶ 4:33 EP 390: Is This The Most Successful InfoProduct Ever?
Disclosure
Chou: Bumblebee Linens sees ~60% net margins on personalized items
“For the personalized stuff, yeah, on the order of 60.”
Steve Chou Aug 18, 2016 ▶ 10:54 EP 390: Is This The Most Successful InfoProduct Ever?
Insight
Chou: Wedding products command higher markups due to low price sensitivity
“We target weddings, and so you can mark up wedding stuff obviously a lot higher than other things, because people don't care about price so much as quality.”
Steve Chou Aug 18, 2016 ▶ 11:00 EP 390: Is This The Most Successful InfoProduct Ever?
Assertion Not checkable as stated
Steve Chou: Course made $500K in 2015 and matched it by mid-2016
“So last year it did 500,000. And then this year we're already at that same point, half, halfway through the year.”
Steve Chou Aug 18, 2016 ▶ 4:54 EP 390: Is This The Most Successful InfoProduct Ever?
Assertion Not checkable as stated
Chou: 10% to 13% of live webinar attendees purchase course
“Like, 80% of the people stay till the end, and I've been getting anywhere from 10 to 13% of people who actually buy.”
Steve Chou Aug 18, 2016 ▶ 7:49 EP 390: Is This The Most Successful InfoProduct Ever?
Assertion Not checkable as stated
Chou: Monthly webinars generate $40K to $70K each
“Anywhere between 40 to 65, 70 grand per webinar.”
Steve Chou Aug 18, 2016 ▶ 8:11 EP 390: Is This The Most Successful InfoProduct Ever?
Disclosure
Chou: Bumblebee Linens generates more revenue than blog business
“So I don't reveal those numbers, but let's just say it does more than the blog. However, the profit margins are obviously less because we're selling physical products.”
Steve Chou Aug 18, 2016 ▶ 9:49 EP 390: Is This The Most Successful InfoProduct Ever?
Disclosure
Chou: Blog generates the most profit across his business portfolio
“Most profit is the blog right now, actually.”
Steve Chou Aug 18, 2016 ▶ 2:06 EP 390: Is This The Most Successful InfoProduct Ever?
Disclosure
Chou: Online course price is $1,100 and will increase to $1,200
“So right now it's 1100. It's going to be 1200 soon.”
Steve Chou Aug 18, 2016 ▶ 3:58 EP 390: Is This The Most Successful InfoProduct Ever?
Assertion Not checkable as stated
Chou: Course refund rate is around 5%
“The refund rate is on the order of five percent.”
Steve Chou Aug 18, 2016 ▶ 9:18 EP 390: Is This The Most Successful InfoProduct Ever?
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