The Ledger
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why aren't all 21 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Ryan Buckley: Content marketing has become a race to the bottom
“Content marketing seems to be like a race to the bottom now.”
Ryan Buckley: Texas PE buyer halted payments on Toofr sale
“I sold it to a another private equity firm in Texas. That relationship kind of went south and they've been a bit litigious. So I won't say exactly who they are, but just the very high level thing that, that kind of went, went south was they were on sort of a p…”
Ryan Buckley: Xenon structures general manager shadow equity as side letters
“And shadow equity also means that they so, you know, Xenon doesn't want to write GMs into the cap table. It's just it's just overhead, just kind of hassle. So it's essentially, it's a side letter that says if, and when there's a liquidity event, you get X perc…”
Ryan Buckley: MightySignal was a single feature, not a standalone company
“It's essentially a feature versus a platform and mighty signal very much like really good at the single feature about what it does, breaking apart apps, looking for SDKs, tracking it in a database. It's not really a full blown company. It's just, there's just …”
Ryan Buckley: Sellers accepting private stock should demand mandatory liquidity terms
“If there is stock and it's a private business, you want to essentially have warrants that would Force the buying entity to essentially cash out your stock in a certain amount of time if they don't go public or something like that.”
Ryan Buckley: MightySignal had $1M ARR and zero employees upon acquisition
“No, they're actually none. So he bought the business. The whole team was acqui-hired by Instacart. And so he handed me a business that was doing a million ARR with no team.”
Ryan Buckley: MightySignal board approved shutting down at a total loss
“They were about to shut it down. And the board had already approved it. The assumption was they were going to let it go. Investors were going to take a loss.”
Ryan Buckley: MightySignal CEO compensation included over $100K and shadow equity
“Low double digits kind of shadow equity And it was higher than a hundred K.”
Ryan Buckley: Xenon Ventures targets at least a 3x to 4x exit
“Their thesis is to get at least three to four X out. So we want to then sell for a multiple three to four revenue or at least acquisition costs like what they bought it for.”
Ryan Buckley: AirNow raised far more capital than reported on Crunchbase
“So I think that crunch based data is probably off and, you know, overseas investments some private deals don't all get cataloged in crunch based, but they have a whole network of European investors.”
Ryan Buckley: Xenon Ventures will hold Baremetrics as a cash cow
“I think that one's a cash cow. They're going to hold on to it for a while.”
Buckley: Scripted has raised $15 million in capital
“We have, we've raised fifteen million dollars for scripted.”
Toofr's monthly gross customer churn hovers around 10 percent
“Yeah. It still hovers around 10%. Last couple months have actually been pretty good, like six, seven percent range acquisition.”
Toofr's MRR has remained flat at $18,000 for the past year
“So that 18 grand MRR has actually been relatively flat for the last year.”
Toofr acquires customers completely organically with zero ad spend
“It's completely word of mouth organic. I don't spend on AdWords. I don't really do anything.”
Toofr has 16,000 lifetime registered users but only 100 active customers
“There's like 16,000 people who have registered in Twofer's lifetime. Like I said, I got a hundred active customers in any given month, but like 16,000 email addresses that are inbounds.”