The Ledger
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Early Co-Founders Should Split Equity Evenly Instead of Arguing
“I mean, I think it depends on your situation, but I mean in a lot of cases, I do lean more towards the side of saying it's easier to just split it with your founders, unless you have someone that's coming in later or something like that. But I tend to lean mor…”
RentRedi Customers Pay an Average of Just $9 Per Month
“Believe it or not, they only pay nine dollars a month on average, and that's total per unit.”
RentRedi Tripled Its Active Landlord Customer Base in 2021
“And we've three X that number actually this year, just in the year to date so far.”
RentRedi Consistently Grew 10% Month-Over-Month Throughout 2021
“This year alone, we've grown a 10% month over month.”
16 Million of America's 20 Million Landlords Are Individual Owners
“There's about twenty million landlords in the U S about sixteen million of those are our segment. They're the smaller landlord segment.”
RentRedi Initially Spent $1,000 to Acquire a $9-Per-Month Customer
“Going back to the beginning of last year we're, you know, spending upwards of a thousand dollars a customer to add To get it, to get a nine dollar a month customer.
Yep.
And as that year went on, I mean, we were able to drop that customer acquisition cost to, …”
RentRedi Tested 1,200 Different Ad Creatives in a Single Year
“We actually went through about 1200 different ad creatives over the course of last year.”
RentRedi Monetizes the Spread on Bulk Tenant Screening Discounts
“The same thing we've been able to apply to a lot of other things on the platform as well, where we've been able to go to large companies, TransUnion included, and say, hey, discount our landlords for tenant screenings. They'd maybe pay 40 dollars coming to you…”