The Ledger

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why aren't all 21 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Most tiny houses on the market are inefficient and not environmentally green
“We were watching the tiny house trend just continue to ratchet up, but nobody was really addressing it from an efficiency standpoint. The houses are cute, but they're not very green. They use a ton of propane or electricity to stay warm and cool depending on t…”
Patrick Sherwin Dec 25, 2020 ▶ 12:23 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Insight
Successful Kickstarter campaigns require offering a 40% discount off MSRP
“The key to Kickstarter is that you want to provide like a 40% discount off of your intended MSRP.”
Patrick Sherwin Dec 25, 2020 ▶ 7:15 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Disclosure
GoSun accepts 10% margins on $100,000 tiny homes to drive solar adoption
“We're not going to have a great margin on the tiny home, you know, 10 or 15% on something that's a hundred grand, that's 10 grand great. But it's really about, you know, getting people into using our products and relating to our products in these different way…”
Patrick Sherwin Dec 25, 2020 ▶ 15:37 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Disclosure
GoSun Flow Hub achieves 60% gross margin on $223 retail price
“Well like off the top of my head, it's going to be somewhere around 80 bucks. And so we get, we try to push for margins, gross margins that are over 50%, somewhere around 60 on something like this.”
Patrick Sherwin Oct 2, 2021 ▶ 7:06 Solar Power eCommerce Brand Hits $5m In Sales, 100,000 Customers, Software Next?
Prediction Not checkable as stated
GoSun projects passing 100,000 unique customers by end of 2021
“I think it's going to be over a hundred K.”
Patrick Sherwin Oct 2, 2021 ▶ 8:33 Solar Power eCommerce Brand Hits $5m In Sales, 100,000 Customers, Software Next?
Assertion Not checkable as stated
GoSun achieves 70% gross margins on $15 portable flatware kits
“Actually it might be more like 70% because something like this, like we have such a volume on something like this tiny amount of plastic, amazing little, these are like four bucks and we charge like 15. So that's a healthy gross margin.”
Patrick Sherwin Oct 2, 2021 ▶ 9:53 Solar Power eCommerce Brand Hits $5m In Sales, 100,000 Customers, Software Next?
Assertion Not checkable as stated
GoSun achieved over 3x ROAS on $300K ad spend in 2020
“We spent around 300 K in 2020, and that generated about one million in revenue. So we get about a three, a little over three return on ad spend.”
Patrick Sherwin Oct 2, 2021 ▶ 11:00 Solar Power eCommerce Brand Hits $5m In Sales, 100,000 Customers, Software Next?
Prediction Not checkable as stated
GoSun expects full-year 2021 revenue to exceed $5 million
“It'll be over five million.”
Patrick Sherwin Oct 2, 2021 ▶ 11:25 Solar Power eCommerce Brand Hits $5m In Sales, 100,000 Customers, Software Next?
Assertion Supported
GoSun averaged $400,000 in presales across nine separate crowdfunding launches
“Oh, nine. And we've done most of them on crowdfunding, Indiegogo, and Kickstarter. And they've all been successful. The average is somewhere around 400,000 dollars in, in pre-sales.”
Patrick Sherwin Dec 25, 2020 ▶ 4:36 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Assertion Not checkable as stated
GoSun reached 50,000 customers and 250,000 email subscribers
“We have about we have about 50,000 customers and our emails are, you know, a couple, about a quarter million. Our sort of social following is about a quarter million.”
Patrick Sherwin Dec 25, 2020 ▶ 7:59 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Assertion Not checkable as stated
GoSun gathered 100,000 email addresses by attending two trade shows per month
“I mean, we went to like two trade shows a month there for a while, and we always focused on, hey, please give us your email. You'd have an iPad or something to sign up, drop your business card in, whatever. We got, you know, we must have got a 100,000 emails t…”
Patrick Sherwin Dec 25, 2020 ▶ 8:31 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Disclosure
GoSun expanded its product line into manufacturing 22-foot solar-powered tiny homes
“We recently launched a tiny house. Which is literally, you know, an entire home on wheels, 22 foot long, and it generated a huge amount of interest, and we're getting into manufacturing tiny houses now.”
Patrick Sherwin Dec 25, 2020 ▶ 9:24 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Assertion Supported
GoSun raised $1.5 million across two equity crowdfunding rounds
“And then we've done two equity crowd fund raises as well. And those have brought in about one and a half million in capital.”
Patrick Sherwin Dec 25, 2020 ▶ 9:51 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Disclosure
GoSun secured over ten $500 deposits for its 2021 tiny houses
“We're well over 10 and we're, you know, we're definitely on our way to our first 10 units in production. For 21.”
Patrick Sherwin Dec 25, 2020 ▶ 15:12 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Assertion Supported
Three billion people globally still cook with wood and charcoal every day
“There's a part of our business that's about social entrepreneurship, and we're trying to bring our technology to three billion people in the world that still cook with wood and charcoal every day.”
Patrick Sherwin Dec 25, 2020 ▶ 18:37 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Assertion Not checkable as stated
GoSun has shipped 40,000 wallet-sized portable utensil sets
“We shipped like, we shipped 40,000 of these.”
Patrick Sherwin Oct 2, 2021 ▶ 9:19 Solar Power eCommerce Brand Hits $5m In Sales, 100,000 Customers, Software Next?
Assertion Partly supported
GoSun Facebook community kitchen reaches 8,000 active members
“We do have a Facebook community. It's called the Facebook community kitchen Facebook.com backslash groups backslash go sun. And there's like 8000 users in there that post on a regular basis how they're using our technology.”
Patrick Sherwin Oct 2, 2021 ▶ 11:58 Solar Power eCommerce Brand Hits $5m In Sales, 100,000 Customers, Software Next?
Disclosure
GoSun team expands to approximately 15 employees
“We're up to about 15 now. We've had to hire another engineer. We've got a sourcing professional now.”
Patrick Sherwin Oct 2, 2021 ▶ 14:07 Solar Power eCommerce Brand Hits $5m In Sales, 100,000 Customers, Software Next?
Assertion Partly supported
GoSun raised $213,000 in seven weeks during its initial Kickstarter campaign
“Yeah, it was a 213 K over seven weeks.”
Patrick Sherwin Dec 25, 2020 ▶ 3:27 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Disclosure
GoSun founder Patrick Sherwin took no salary for his first four years
“I didn't pay myself until 2017. So it was about four years after the first launch.”
Patrick Sherwin Dec 25, 2020 ▶ 4:07 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
Opinion
Adopting Figma completely transformed GoSun's business operations in just six months
“You know, the other one I want to say is Figma. Figma has totally changed our business in the last six months.”
Patrick Sherwin Dec 25, 2020 ▶ 20:06 How GoSun Sold 50,000 Units, $4m Revenue, 250k Community, Software Next?
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