The Ledger
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Non-SaaS ad tech valuations rely on contract count and duration
“If we don't do a SAS model is they would value us by the number of contracts we get in the length of time. So if we could get a company to say, commit to a two year contract where they'd spend extra year, that would be material to valuations.”
Loot charges brands a volume-based markup on user rewards
“We you know, for instance, the brand we worked with was charging 50 cents or rewarding somebody with 50 cents. We would typically charge them a multiple of that depending on the volume. So if we had, you know, a thousand offers which is, would be a low amount,…”
Loot generated mid-six-figure revenue in 2015
“We passed six figures, mid six figures on that, and we were looking for a little lower. That was overall revenue.”
Startup Drugs' top markets were outside major tech hubs
“Our highest performing markets actually are nowhere near the startup hotbeds. It's actually people, you know, we have a lot of business in Midwest, a lot of business in Florida, a lot of business coming out of areas that don't, you wouldn't traditionally assoc…”