The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Cheng: B2B buyers submit reasonable offers under 'name your price' models
“What I find is that while that may be true, if you're running a consumer model but with businesses, you know, businesses have a budget. They have great respect For other tools and platforms and the price requests that come through are very, very reasonable.”
Michael Cheng Nov 18, 2016 ▶ 6:08 EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
Insight
Ephemeral content formats make hiring traditional video teams unjustifiable
“Something that's changed in the past few years that made the video landscape really interesting is you've got these Instagram stories, Snapchat stories that literally disappear after 24 hours. So you can no longer justify having, hiring out a video team to pro…”
Michael Cheng Jun 2, 2019 ▶ 5:21 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Insight
Marketing software benefits from built-in organic distribution by content creators
“Building a product in the marketing industry is really interesting because all of our users and customers also have their own blogs and podcasts, so they love talking about new tools that they've discovered, and so there's a lot of evergreen content out there …”
Michael Cheng Jun 2, 2019 ▶ 9:26 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Insight
Founders should launch second products with direct synergy to existing users
“If you previously have a product and you're launching a new product, make sure that there's some synergy between the two. For us, Snipply users were the perfect Lumen five users.”
Michael Cheng Jun 2, 2019 ▶ 9:06 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
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