The Ledger
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Chasen: Lawyers are difficult software buyers lacking business and tech skills
“They're very argumentative and they are very educated in their craft. However, they're not as educated in like ways of running a business or technology.”
Chasen leverages partner channels because law firms resist direct online marketing
“Really we've been getting a lot of our a lot of our acquisitions through partner channels. So it's a lot harder to just like market to law firms cause they're not really a huge online business. Like you know, like a fast company would be, or an enterprise comp…”