The Ledger

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Disclosure
Armbruster delayed marketing and sales to build customer success first
“No paid stuff so far. It's, you know, I'm going against the model, which is saying you build marketing before sales. And in fact, I'm going reverse. I'm doing customer, I build customer success team first, then now I'm building the sales team. And then when I'…”
Max Armbruster Nov 7, 2018 ▶ 12:50 1201 How he sold customers before hiring first head of engineering
Disclosure
Armbruster took years to hire engineering and customer success leaders
“It took me two years from that time to finding My head of engineering. It took me three years to find my head of customer success.”
Max Armbruster Nov 7, 2018 ▶ 6:53 1201 How he sold customers before hiring first head of engineering
Disclosure
Talkpush manages a globally distributed team with headcount concentrated in Asia
“We've got four offices already one in Manila, one in Delhi, one in Mexico, one in San Jose, Costa Rica, and then San Francisco. So where we have the most head counts is in Asia today.”
Max Armbruster Nov 7, 2018 ▶ 10:18 1201 How he sold customers before hiring first head of engineering
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