The Ledger
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Weinberg: Vector Media Group's average retainer is 50 to 100 hours monthly
“Average retainer is between, I'd say, 50 and a hundred hours a month.”
Weinberg: Vector Media Group did about $6 million in revenue in 2015
“Yeah. So last year we did about six million dollars in revenue.”
Weinberg: Vector Media Group charges 9% to 12% of ad spend
“It ranges between nine and 12% depending on the spend.”
Web development and design drive 70% of Vector Media Group's business
“That's actually, that, that part of our business is about 30% of our business. The rest of it is, the majority of the business is really the web development and the web design piece.”
Weinberg: Vector Media Group charges around $180 per hour for development
“You know, our rate is around a 180 dollars an hour. So if you're buying a hundred hours, it's about 18,000 dollars a month.”
Weinberg: The vast majority of Vector Media Group revenue is hourly based
“On development and on development, we sell by hours. On marketing, we really sell by percentage of spend or more of a retainer model. Design is kind of hourly based, but it's kind of retainer. It's a little bit of a mix, but yeah, I would say the vast majority…”
Weinberg: Clients underestimate post-launch changes and should reserve budget for feedback
“And I think a lot of times people underestimate how much their ideas change post-launch. You know, we always want to make sure the client leaves some of their budget for post-launch because as soon as you start getting real customers using it, they're going to…”