The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Rutzen: Enodo Screens 100 Properties in One-Tenth the Typical Time
“We help you do that hundred properties part in about a 10th of the time it would typically take.”
Mark Rutzen Jan 19, 2020 ▶ 3:11 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Disclosure
Rutzen: Doubling Marketing Spend to $10K Yielded Little Benefit for Enodo
“We don't have a huge advertising cost and we've actually, we ramped it up and then we reduced it because we found that it didn't improve a whole lot to spend, you know, 10 grand versus five grand. It didn't make a huge difference. So we're at about a five gran…”
Mark Rutzen Jan 19, 2020 ▶ 11:22 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Disclosure
Rutzen: Enodo is raising $1.5M at a $10M valuation
“We're raising 1.5 priced at ten million.”
Mark Rutzen Jan 19, 2020 ▶ 15:16 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Disclosure
Rutzen: Enodo prices SaaS tiers between $100 and $500 per month
“The top tier is 500 a month and the bottom tier is 100 a month.”
Mark Rutzen Jan 19, 2020 ▶ 1:55 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Disclosure
Rutzen: Enodo partners with major national lenders for bulk platform data
“We have partnerships with major national lending groups, our lenders that that feed data in bulk into the platform.”
Mark Rutzen Jan 19, 2020 ▶ 3:45 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Assertion Not checkable as stated
Rutzen: Enodo is close to $1M in ARR
“We're closer to a million ARR right now.”
Mark Rutzen Jan 19, 2020 ▶ 5:42 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Disclosure
Rutzen: Enodo's $2.2M Note Had a 20% Discount and $5M Valuation Cap
“Yeah, we capped it at 2.2. And then we won a 20% discount and five million value cap on that.”
Mark Rutzen Jan 19, 2020 ▶ 8:47 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Assertion Not checkable as stated
Rutzen: Enodo's churn rate on monthly contracts is under 5%
“We're a little under five percent.”
Mark Rutzen Jan 19, 2020 ▶ 9:22 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Assertion Not checkable as stated
Rutzen: Enodo Achieves a Six-Month Customer Payback Period
“At the end of the day our payback period is six months on these guys.”
Mark Rutzen Jan 19, 2020 ▶ 10:58 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Assertion Not checkable as stated
Rutzen: 100% of Enodo's Soft-Launch Customers Renewed Their Subscriptions
“Our first round of customers, the people we signed up that were kind of in our soft launch, which was like end of October last year. These were investors and people that were like evangelists of the product, all of them renewed.”
Mark Rutzen Jan 19, 2020 ▶ 11:51 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Assertion Not checkable as stated
Rutzen: Enodo amenity prediction error narrowed from ±$10 to ±$3
“Before there was a wider margin of error on amenity predictions. So you'd see, you know, Amenity is 20 dollars plus 20 dollars, but plus or -10 dollars, right? So, oh, that's, you know, it's a prediction, but it's not as reliable. Now it's plus or minus three …”
Mark Rutzen Jan 19, 2020 ▶ 12:58 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Disclosure
Rutzen: Enodo burns about $50,000 per month
“About 50.”
Mark Rutzen Jan 19, 2020 ▶ 14:50 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Assertion Not checkable as stated
Rutzen: Enodo has between 500 and 600 users
“We've got like five or 600, between five and 600.”
Mark Rutzen Jan 19, 2020 ▶ 4:59 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
Assertion Not checkable as stated
Rutzen: Enodo has 11 team members, including eight developers, in Chicago
“We got 11 on the team right now.”
Mark Rutzen Jan 19, 2020 ▶ 8:59 1639 How This Company Hit $10M Valuation Serving Real Estate Value Investors
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