The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 2 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Pre-revenue startups can invent valuations; revenue creates a strict baseline
“As soon as you start generating revenue, then it gives investors a metric to use as a basis for valuation prior to generating revenue. You can just totally pull numbers out of your ass”
Madison Wickham Jun 14, 2016 ▶ 17:12 Frat Guy Takes 2K a Month Side Project to 10Mil a Year Media Company, EP 286: Madison Wickham
Insight
Wickham: Merchandise offers more control for niche media than digital ads
“And that really worked well. And it was something that we understood and felt like we had a lot more control over than Battling the extremely competitive and complex world of digital advertising. So we really gravitated towards merchandise and e-commerce and m…”
Madison Wickham Jun 14, 2016 ▶ 5:41 Frat Guy Takes 2K a Month Side Project to 10Mil a Year Media Company, EP 286: Madison Wickham
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