The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Wickham in 2016: Instagram's algorithmic feed will destroy it for marketers
“And I guarantee you the right, I mean, the right is on the wall. Like it's gonna, it's going to, it's gonna just plummet as a platform for marketers.”
Pre-revenue startups can invent valuations; revenue creates a strict baseline
“As soon as you start generating revenue, then it gives investors a metric to use as a basis for valuation prior to generating revenue. You can just totally pull numbers out of your ass”
Wickham: Merchandise offers more control for niche media than digital ads
“And that really worked well. And it was something that we understood and felt like we had a lot more control over than Battling the extremely competitive and complex world of digital advertising. So we really gravitated towards merchandise and e-commerce and m…”
Wickham: Grandex raised its angel round at a $20M pre-money valuation
“It was, we raised it at a twenty million dollar pre-money valuation.”
Wickham: Grandex ran profitably for its first three and a half years
“For the first three and a half years, we ran the business profitably.”
Wickham: Grandex raised $2.3M from angel investors over 12 months
“We ended up raising about 2.3 million over, it was a long drawn out process. It was kind of like running around, like closing people over, over like maybe 12, 12 months.”
Wickham: Most Grandex revenue comes from Rowdy Gentlemen products
“So most of the revenue actually comes from Rowdy Gentleman sale, Rowdy Gentleman products.”
Grandex releases first feature film 'Temps' under Post Grad Problems brand
“On beginning of April, we are releasing our first feature length, length film called Temps, which is done kind of under the Postgrad Problems brand.”
Wickham: Total Frat Move launched in June 2010 as comedy site
“So June, 2010, a buddy of mine that I went to school with and was fraternity brothers with and roommates with, we were both about three years out of school. He hit me up with the idea for TFM, which was just a very simple one-liner comedy website where we trie…”
Total Frat Move reached $2,000 monthly ad revenue on $150 annual hosting
“And we hit a point where we had, I want to say, I think like 2000 dollars a month coming in through ad revenue. But I mean, our expenses were basically non-existent. We had like a 150 dollar a year hosting package.”
Wickham quit his job for Total Frat Move ten days after childbirth
“I put in my two weeks notice at my job, my full-time job, 10 days after my first kid was born. So at a 10 day old and I quit my job with solid salary and stable benefits to dive full time into a frat blog that, you know, who knew where that was going to go.”