The Ledger
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Grønnegaard: Starting with enterprise makes downstream scalability difficult
“So you start with something that's super scalable and then you go enterprise later. Some people start an enterprise makes it kind of hard to go super scalable. We feel.”
Grønnegaard: Packaging niche features as add-ons prevents customer discount demands
“I think one of the key things that, like, if you want to have something as an add-on, you need to make sure that the base package makes sense. And often we'll see, like, that the add-on feature is something that is not relevant for everybody. I think this is a…”
Grønnegaard: Custom price plans destroy predictability when adjusting SaaS pricing
“What you want to avoid the situation where you look at your customer base and basically you got a 120 customers and there are a 120 different price plans because that creates like a lot of no predictability in terms of what happens when I change pricing.”
Grønnegaard: Every new SaaS tool creates another customer data silo
“But fundamentally, like what happens is every time you add a new product, you add a new data silo. So every time you add a product, you create a new space for your customer data to live.”
Dreamdata's largest customer pays over $100,000 in ACV
“Our largest customer is sort of on, on the other side of six digits now.”
Grønnegaard: Monthly tracked users drive Dreamdata upsells faster than seat limits
“Oh, the MTUs. Definitely. Yeah, yeah. So the seed metric Makes sense in some very specific use cases, which is why we price on it. But the major driver there is the MTUs like monthly track users, which is basically the data sort of proxy.”
Dreamdata has 120 paid and roughly 600 free customers
“We are a 120 paid and roughly like 600 free customers.”
Grønnegaard: Dreamdata ACV is in the mid-$20,000s
“So the grand total is sort of in the mid twenties.”
Grønnegaard: Dreamdata achieved roughly 100% YoY growth
“So we did roughly a hundred percent year-on-year growth.”