The Ledger
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Madwire provides in-house marketing services rather than using third-party partners
“And then one thing that makes us different than really any company in the SaaS industry is we also have the talent component. So if you want to build essentially an outsourced marketing team through the platform with us, you can actually do that too. We don't …”
Kellogg: Madwire raised $7.5M in 2014 and has never spent it
“In 2014, we did bring on some partners two small partners at that point, and we raised about 7.5 million at that juncture. We really haven't used any of that capital. We really just felt like we needed it. It's still there. It's literally still there.”
Kellogg: Madwire reserves 10% option pool for leadership
“There is a small pool that we've set aside for leaders. And so we give them stock options when you move into leadership. And so that it's about 10% is what the pool is.”
Kellogg: Madwire distributes monthly revenue sharing to every single employee
“Yeah, we do do a revenue share every month and that's to the entire company, even without stock options.”
Madwire raised $7.5M in its initial outside funding round
“Seven million. Yeah. Seven and a half. Yeah.”
Kellogg recalls Madwire's 2014-2015 valuation around $40M
“I think it was in like the forty million range, right in that area.”
Kellogg estimates Madwire had $15M-$20M ARR during 2014-2015 raise
“Revenue at that time was, I feel like our recurring was like fifteen million a year or something like that, maybe 20, right in that range.”
Kellogg: Madwire seeks an investment partner to fund software M&A rollups
“We are looking for, you know a possible new partner that sees in that vision and buys into that that would be excited about that for additional gunpowder, but we have no shortage of opportunities. We have a huge list of opportunities. We're actively talking wi…”
Kellogg: Madwire seeks $100M+ on balance sheet for M&A strategy
“It'd be nice to have a hundred million or more on the balance sheet that we could work with.”
Kellogg: Madwire has 20,000 customers averaging $500 monthly ARPU
“Well, we have 20,000 customers, and so when you look at it globally, it's about 500 dollars per month per customer, about 6000 per year.”
Kellogg breaks down Madwire's 500-person headcount across sales and tech
“Right now our 500 people is like 60 in, in tech. We have about 200 in sales. And then we have- All have quota. Yeah. Yeah. 200 in sales. We have a hundred, which is acquisition sales and a hundred, which is retention sales. So they're upselling, cross selling.…”