The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
James Ski: Any Business Can Generate Sales Using TikTok
“I believe TikTok has the biggest reach, and I actually believe whatever business you can and you've got, you can make sales on TikTok.”
James Ski Jun 14, 2023 ▶ 3:26 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Opinion
James Ski: New TikTok Creators Can Reach Thousands in Weeks
“I believe you can start from zero, and within a couple of weeks on TikTok, there's no other platform you could do this right now. You could be at thousands of followers influencing your market.”
James Ski Jun 14, 2023 ▶ 7:54 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Prediction Not checkable as stated
James Ski Predicts TikTok Will Optimize Its Feed for B2B Content
“And I do believe that TikTok are going to figure out B to B. Even if you look at the feed right now, and you know, you see silly dances, and I mean, there's so much more the, in 20 20 I thought it was just silly dances, but now anything I like, music, fashion,…”
James Ski Jun 14, 2023 ▶ 13:01 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Insight
James Ski: Founders Should Build Personal Brands Before Business Brands
“I do recommend that you build your personal brand up, and then you build up your business brand before doing it.”
James Ski Jun 14, 2023 ▶ 16:43 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Assertion Partly supported
James Ski: TikTok Views Are Cheaper Than Any Other Platform
“You can buy views very low cost. Very low cost. Low cost compared to any other platform right now.”
James Ski Jun 14, 2023 ▶ 3:34 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Insight
James Ski: Video Builds Trust Because It Requires More Effort
“Video really is the key medium when you're trying to build trust online, and why is it a competitive advantage? It's a competitive advantage because it takes effort, and it requires you to focus and concentrate more so than writing a text post or just uploadin…”
James Ski Jun 14, 2023 ▶ 5:00 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Assertion Supported
James Ski: $100 on TikTok Ads Yields 10k to 50k Views
“Right now, you could get a video that, if you put it on any other channel, no one will see, but if you put it on TikTok, and you spend a hundred dollars, like I just spent, you will get 10,000, maybe 50,000 views.”
James Ski Jun 14, 2023 ▶ 9:12 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Insight
James Ski: B2B Buyers Scroll TikTok After 5 PM Thinking About Work
“And I think there's a mindset in B to B that says after five PM, no one's thinking about our business. That's BS. Right? What happens after the five p.m.? You just spend the evenings thinking about your day job and your problems. Well, you do if you're a found…”
James Ski Jun 14, 2023 ▶ 12:06 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Assertion Not checkable as stated
James Ski Closed a $3,000 B2B Deal Originating From TikTok
“A week later, I sold him a package for 3000 dollars. That was directly related because he saw me on TikTok, but he messaged me on LinkedIn.”
James Ski Jun 14, 2023 ▶ 14:08 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Assertion Not checkable as stated
James Ski: Neil Patel Shoots All Content Without Leaving Home
“He told me he just brings the content production team to his house. He doesn't leave his house to make his content.”
James Ski Jun 14, 2023 ▶ 17:40 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Disclosure
James Ski Reached 6,000 TikTok Followers in 50 Days
“I kicked off my TikTok journey in, like, the 10th of January, and I've gone to 6000 in, like, 50 days.”
James Ski Jun 14, 2023 ▶ 4:24 Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
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