The Ledger
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Whiplash operated on a lean 16 percent gross margin
“I mean, really, you know, we can get it down to about a 16% gross margin, and then we're paying salaries out of that.”
Port Logistics Group acquired Whiplash in April 2020
“In April we were acquired by Port Logistics Group.”
Whiplash shifted to an asset-light warehouse network with 18 partners
“I think we were up to three when we got out of that part of it, and we pivoted to the network model, and today we've got about 18.”
Whiplash reached 800,000 square feet of capacity through partner warehouses
“The largest was 16,000, so we're about 20,000 in total, and that's when we realized it wasn't our game. And so we're the network partners, and now we've got, you know, like 800,000 square feet, right?”
Whiplash shipped approximately three million items over the trailing twelve months
“I'd say, off the top of my head, I think it's probably in the three million range.”
Whiplash platform serves approximately 400 active e-commerce brands
“So our list right now is probably around 400 customers.”
Whiplash customers spent an average of $2,000 to $3,000 monthly
“I'd say if you look at true, true average is something like, you know, two or 3000 dollars a month.”
Shipping carriers captured roughly 50 percent of Whiplash's gross billing
“So that's about 50%. It goes straight out to the carriers.”
Whiplash top-line platform volume grew 25 percent year-over-year
“Last year was about 25% year over year on the top line.”
Whiplash operated with just 15 employees across engineering and support
“We are, you know, we're about 15 people total and not all of them engineers. So it's probably half of those are engineers and half of them are technical support.”
Whiplash handles fulfillment for Betabrand's crowdsourced apparel
“The last customer, well, probably the last word that left the warehouse is a company called Beta Brand, and they sell online, they do crowdsourced clothing design, and when, after their stuff gets manufactured, They put it in our warehouse, and we ship it to t…”