The Ledger

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Disclosure
Alyce plans a bid-for-placement merchant directory ranked by margins
“Eventually, we will probably turn this into more of like a bid, bid for play thing... Which one am I going to show first? I'm probably going to end up showing the one that shows more margin, or gives us more margin, so obviously in the end it can end up becomi…”
Greg Segall Jan 27, 2017 ▶ 11:41 EP 552: $300k last 12 months To Help Sales People Find Perfect Gifts with CEO Greg Segall
Disclosure
The majority of Alyce revenue comes from SaaS subscriptions
“The whole company obviously still makes a lot of money off of the gifts itself and the transactions, but a majority of the money is coming in from SAS.”
Greg Segall Dec 17, 2018 ▶ 2:13 1241 His New Way to Prospect Just Passed $1m in ARR, $5.4m Raised
Disclosure
Segall: Alyce has raised about $5.9M in total funding
“Altogether about 5.9.”
Greg Segall Dec 17, 2018 ▶ 3:04 1241 His New Way to Prospect Just Passed $1m in ARR, $5.4m Raised
Disclosure
Segall spent four to six weeks doing due diligence on 15 funds
“We had 15 investors that wanted to come into the round. So we were very lucky and I did a lot of due diligence, but almost between four to probably closer to six weeks doing due diligence on every one of the funds.”
Greg Segall Dec 17, 2018 ▶ 13:59 1241 His New Way to Prospect Just Passed $1m in ARR, $5.4m Raised
Disclosure
Alyce takes a 20% to 35% cut from 460 partner merchants
“What we've done is we've partnered with about 460 merchants now that cut us a piece of the transaction, because basically we are getting them inside of the corporate gifting budgets, which they have no no way of getting into otherwise. So they cut us anywhere …”
Greg Segall Jan 27, 2017 ▶ 3:36 EP 552: $300k last 12 months To Help Sales People Find Perfect Gifts with CEO Greg Segall
Disclosure
CEO Greg Segall retains 90% ownership of Alyce ahead of Series A
“Right now between employees and all of the investors in there, they probably have about 10%. Now, again, it's convertible notes, and obviously it depends on what we end up converting at. So I still own on 90% of the company”
Greg Segall Jan 27, 2017 ▶ 9:33 EP 552: $300k last 12 months To Help Sales People Find Perfect Gifts with CEO Greg Segall
Disclosure
Segall: Alyce raised convertible note at 6% interest and 20% discount
“Six percent interest and 20% discount.”
Greg Segall Jan 27, 2017 ▶ 8:12 EP 552: $300k last 12 months To Help Sales People Find Perfect Gifts with CEO Greg Segall
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